Prayaag | Logo Design

About the Company

Prayaag is a startup by Sowmya Lakshmi Rajaji and Preethi Sridhar.

They offer dance choreography services for Sangeet, birthdays, anniversaries, corporate events, and other events.

• Dance Choreography • Music Mixing • Video Tutorials • Practice Sessions

Mood Board

  • The colour red represents that a brand is powerful and of high-energy.

    • For prayaag, this works out very well considering it revolves around dance and red is symbolic in Indian Weddings.

  • This has been combined with another prominent symbol found in Indian Weddings- the Flower Petals, intertwined to show the idea of confluence.

  • The colour black here has been used to target youth and a high-end audience while representing elegance through the dancer silhouette in the logo.

Iterations