A Conversational UX Journey with FreshBot

Designing a chat-based assistant to enhance FreshDirect’s online grocery experience

⏰ Timeline

Feb’25 - Apr’25 (3 Months)

👥 Team

Roshni Ganesh

Eric Lopez

Julia Maloof

👩🏽‍💻 My Role

  • Conversational UX Design

  • Conversational UI Design

  • Usablity Testing